As a company or brand, we all need one thing desperately; customers & customer satisfaction. Customer satisfaction controls various things such as customer retention, loyalty, brand value, etc. So, almost every company pays a significant amount of attention to gaining consumer satisfaction and they hire a third-party company or a call center to do so. However, there are many companies that do not limit themselves to customer satisfaction only, they take it to customer delight with the help of a call center. In this blog, we will tell you how to achieve customer delight through email, chat & telephone support.

1. What is customer delight?

Often we use customer delight to describe the customer journey and it is one most important terms in the customer journey. Customer delight is simply one step ahead of customer satisfaction. Customer delight is all about exceeding customer expectations of your product or service.
Now it can be done by the quality of the product or it can be done by customer support or post-sales services. To delight customers, add a helpful feature, provide exceptional customer service, or pamper them with personalized gifts. These steps help in gaining customer delight.

2. Importance of customer delight in business:

Before the pandemic, customer delight was optional for business. However, post-pandemic the market has changed a lot. Delighting customers to ensure their loyalty is necessary for any business to stay on course. Only the loyalty of delighted customers can help an organization to survive in this market. Let us describe the importance of customer delight clearly.
 
a. To gain customer loyalty: The market is full of options. A customer decides to repeat a brand only if they feel satisfied from the core & if they feel cared for or heard.
 
b. Word-of-mouth: Word-of-mouth is one of the best and most trustworthy ways of marketing. When we feel satisfied, we tend to recommend it to our loved ones or close ones. Your delighted customers became your brand promoters without spending a single penny.
 
c. Higher customer spending: Delighted customers tend to keep repurchasing and many times, they do not think twice before testing a new launch of that brand.
 
d. Improves the brand image: As we have already said delighted customers work as brand promoters. During the recommendations, the delighted customers also share their good experiences with others which helps in improving the overall brand image. We hope that now the importance of customer delight is clear for everyone. 

Vishnu Solutions excels in providing comprehensive customer support solutions across various channels in India. Our Email and chat Support Services in Kolkata ensure high customer satisfaction, bolstered brand image, and increased customer lifetime value. Additionally, our 21-year experienced Telephone Answering Service in Kolkata offers seamless scalability, 24/7 accessibility, and an unparalleled customer experience, elevating brand equity. For those who prefer online communication, our Web Chat Support in Kolkata provides real-time interactions, reliable assistance, and valuable data collection for enhanced customer experiences. Whether it's through emails, phone calls, or web chats, Vishnu Solutions is dedicated to delivering exceptional support services that contribute to the success and growth of your business.

3. How does email & chat support help in customer delight?

Email & chat support is one of the most effective ways of gaining customer satisfaction & customer delight. Email & chat support help the customer to chat with according to their convince. At the same time, it allows customers to clearly and concisely explain their issue or inquiry, without the pressure of a real-time conversation. In short, it allows a lot of flexibility to the customer which they love.

At the same time, email & chat support help the customer to keep it private while web chat support lacks the privacy level. Many times, the customers opt for web chat support to show their dissatisfaction however, many of them do not post it in the comment box openly.

Email & chat support helps a customer maintain legal documents. In case of any kind of dissatisfaction, they can take the legal step with that email proof.
 
So, in short, email & chat support respects the customer's privacy, allows their flexibility, and helps them to keep it documented as well. When a brand opts for email & chat support in spite of knowing so many things, customers tend to believe them & help in customer delight significantly.

4. How does telephone support help in customer delight?

In the previous point, we have described how email & chat support help a customer to have the service according to their convenience but what happens when a customer is in urgent need? To resolve that urgent need the brands opt for telephone support.

Telephone support is way faster, has a personal touch, helps in better communication & also helps in solving the issues faster. For example, when a customer faces issues in using a phone or a mixer grinder, they will need detailed instructions to use it properly. Telephone support helps the customer in getting that.

The customer support executive gets the chance to talk directly with the customer & also gets the chance to ask questions which helps them to understand the issue clearly and adds a personal touch to the conversation. As we have already mentioned, when a customer feels to be heard or cared for; they tend to back to the brand.

5. How can Vishnu Solutions help you to get customer delight?

 
a. Provide real-time support: Vishu Solutions provides services 24*7. This feature helps in solving the issues instant no matter how big or small the issue is. This helps the customer feel important & heard.
 
b. Add that personal touch: We believe in taking utmost care of the consumers. So, we offer customized solutions that match their needs and preferences. At the same time, we make real, in-depth conversations that help in resolving the issue from the root.
 
c. Innovate and update: We know that the market is changing every day & the needs of the consumers are also changing every day. Every day one technology is added to the market. So, it is extremely important for us to stay updated & keep adding new technologies as well. Our in-depth market research helps us to know the needs & updated technologies are helping in providing the best support.
 
d. Omnichannel support: Flexibility is one of the most important keys to customer delight. We provide omnichannel services. This means we provide email & chat support along with telephone support. This is helping us to meet the necessities of the maximum number of people.

Final words:

Customer delight ensures the stability of an organization. It helps in increasing sales rate, helps in making a loyal customer base for the brand,  improves the brand image, etc. Customer delight also helps in ensuring the success rate of any new launch by a brand. Vishnu Solutions is making this possible for the brand with 24*7 customer support and making a path of success for various brands.